I’m Aichatou Saidou. I work as a digital designer, helping clients create a digital identity that reflects their values.

My journey started with some research on consumer behaviour. I was intrigued by the extent of users’ autonomy when navigating social platforms. I utilise my understanding of the factors that engage users’ behaviour to facilitate the best outcomes for businesses.

A key turning point was when I noticed the gap between the value businesses were offering and their ability to reach their clients.

What makes my approach different is

I particularly enjoy working on event experiences and community projects, as for me they have impact on people and society. In the long term, I want to contribute to meaningful innovation and projects, helping people develop themselves and their autonomy.

A key turning point was when I noticed the gap between the value businesses were offering and their ability to reach their clients.